Blue Apron Believer: A Review
Updated: Aug 13, 2020
When a colleague offered me one of his free week links from Blue Apron in July, I was ready to hop on the offer immediately. My husband, Josh, on the other hand, is super skeptical of subscription services and wasn’t thrilled about the idea of getting stuck in a subscription that would be difficult to cancel. We received our first box the week of the 4th of July and we have never looked back. We LOVE it. We’ve only had one or two meals we didn’t care for, but most nights, I get serious compliments from Josh on dinner. It’s not stuff I would have normally chosen to make, whether it be because of ingredients I’m not used to working with (or have never heard of) or because it’s a cuisine that I’m not a fan of, but I love that it takes me out of my comfort zone and makes me try new ingredients and cuisines that I may not have otherwise attempted. According to our year-end report, I cooked meals from 13 different cuisines in 2016. That’s probably 9 more than I would have otherwise.
Also, no more food waste! We use exactly what they send us and we don’t throw out any rotten fruit or veggies or meat we didn’t get to. I used to throw out hundreds of dollars worth of food that went bad in the fridge or that I stuffed in the freezer, thinking I’d use it in a reasonable amount of time, but found it hiding in the back with several years of accumulated freezer burn.
Because it costs more than I would have spent previously (each serving is $9.99), I make cooking those three nights each week a priority and schedule which nights I’m going to cook. If I know that I have meetings each night one week, I’ll skip that week ahead of time so we don’t waste the food. This also means we don’t make excuses to order delivery or go out to eat when I’ve got Blue Apron on the calendar.
As far as how long it takes to cook each meal, plan for a little longer than the recipe cards say, unless you’ve got experience in a professional kitchen. Maybe I’m just too much of a perfectionist, but it takes a decent amount of time to cut and prep the fresh veggies before you even start heating anything up.
Subscribers are occasionally given the opportunity to share free weeks with friends and family and, so far, I’ve had 7 friends cash in their free weeks from my referrals. I know that a couple of them just tried the free week and decided to pause their subscription until they finish grad school, but others are still subscribers and love it, as well.
Josh and I travel a lot and we were on vacation for 2 and a half weeks in October, then two days after we returned, I left for a work trip to London for a week. We skipped Blue Apron deliveries for the whole month of October and picked right back up when I returned from London in early November. Skipping weeks is incredibly easy, you just have to remember to stay on top of it if you know you need to skip a week.
Blue Apron has changed the way we eat and has given me the opportunity to get out of a cooking rut that included casseroles most nights and very little fresh fruit and vegetables. I’m cooking with ingredients I’ve never cooked with before and am learning to love things I’ve never tried before.
If you’re on the fence about trying Blue Apron, I encourage you to seek out a friend who might have a free week to offer and give it a shot. You’ve got nothing to lose and so much great food and experience to gain! Bon Appetit!